About Us

Our Story

The tale is not only about Brand, it tells history; incipient from the black and white ages to the diamantine of the modern glorious generation. The story of the company will be unfinished, from one shoulder to another it touches new alps.

As the shining diamond comes from the core of the hard crust of the earth, the brand is also come from the scratch, which is sparkling today in the jewelry industry. The first stone laid by Mr Sitaram Ji Kulthia (a diamond merchant) in the early 1970’s with a vision to cater the best quality of diamond jewelry to people at promising prices. “Diamond will not be anybody dream but it will be reality for every kind of people” this is the mission Sitaram Ji Kulthia taken and under his glorious experiences, knowledge & skills S P Kulthia Jewelers came into existence in 1999 and soon after that his son Mr Pawan Kumar Kulthia managed the company. Under his mentorship, the company grows rapidly and inch by inch the company left behind every competitor in the industry and become a single player in the jewelry race. The company gets older but it becomes more and more stronger than ever. In 2005, the company gets a new leader Mr Deepak Kulthia & Sandeep Kulthia son of Mr Pawan Kumar Kulthia, after that the company flows toward a new shore. Deepak Kulthia & Sandeep kulthia both are well qualified whose mind and ink both are very sharp. They both are well versed with modern era and technologies.

They both have eloquent brief knowledge of jewelry designing, production and selling. Both are qualified with diploma in International Gemological Institute (IGI).

Global Market Reach

They did top exhibitions in PAN ASIA like IIJS, FICCI, UBM, BIJS (Bengal International Jewellery Show) and actively participating in every kind of business fair, seminar and jewelry events across the country and worldwide.

We are into wholeselling of

Under Raadhey Jewels & Diamonds, we have launched our Diamond jewellery Brand “ZIVARAH” , to provide you the best quality of products and services.

Our Journey

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Establishment of handcraft jewellery was done by great grand father Mr Sitaram Kulthia (a Diamond Merchant)
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2nd gen, Mr PAWAN KUMAR KULTHIA started his journey, with the formation of S P KULTHIA JEWELLERS (wholesaler of goldchains and ornaments)
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3rd gen, Mr DEEPAK KULTHIA came on board and started manufacturing designer diamond jewellery and wholeselling across India
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3rd gen, Mr SANDEP KULTHIA came to the journey and expand the business with variety of design and established Raadhey Jewels & Diamonds in 2016
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We started doing Top exhibitions in PAN ASIA like IIjS (India International Jewellery Show), FICCI, UBM and have done number of exhibitions
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We planned for the unique chain store of Diamond Jewellery and planned for a Brand
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Finally in BIJS (Bengal International Jewellery Show) we have launched our diamond jewellery Brand “ZIVARAH” and from the first day, proud to receive best designer diamond jewellery award

Awards & Accolades

Zivarah received the Best Diamond Jewellery Award in many occasions
Featured in Many Media, Newspaper & Magazines
India’s Best Diamond Jewellery Manufacturer

Our Mission

To deliver the high finish diamond jewellery to our customers, with each and every piece hallmarked, IGI / self certified and diamond weight engraved and to provide the best quality of service.

Our Vision

To be the No.1 Diamond jewellery Brand with mot affordable diamond jewellery for every individual.

Our Credo

Our Priority is customer satisfaction through Good Quality in lower cost, delivery on time, and we work with passion and respect for individual demand. We consider every member of our company as a family.

Our Team

Visit our shop to see amazing creations from our designers

maya mitchell


john foster


Catherine ward


megan wells


michael young





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John Doe
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